Coca-Cola Park (Photo by Cheryl Pursell)

IronPigs nominated for MiLB promotional award

The International League recently announced the individual and teams selected to represent the league as official nominees for Minor League Baseball’s annual awards in 2019. Those selected by MiLB as award recipients will be honored during the 2019 Baseball Winter Meetings being held in San Diego, California, December 8-11.

The IronPigs were nominated for the Larry MacPhail Award, which symbolizes the top promotional effort in Minor League Baseball. The
Lehigh Valley IronPigs lived up to their reputation as having one of the industry’s most creative promotional schedules, showing why the organization has captured more “Golden Bobblehead” awards than any other in Minor League Baseball.

The jam-packed calendar in 2019 included theme nights such as Forrest Gump Night, Ghostbusters Night, Christmas in July and a Salute to
Halloween. In July the team was rechristened the “Jawn” for Lehigh Valley’s annual salute to its parent club’s home city of Philadelphia. For one game in August the team played as the “IronPugs”, turning a supposed typo by President/General Manager Kurt Landes into a promotion featuring a new logo and free t-shirts for 3,000 fans.

The full promotional schedule in 2019 included 21 fireworks shows and
over 60,000 premium giveaways to fans. “Within MiLB during the past decade there has been no franchise that has consistently demonstrated the ability to come up with new, fan engaging marketing and promotional elements like the Lehigh Valley franchise has,” said IL President Randy Mobley. “2019 was no different in this regard. Day in and day out this franchise is creatively pushing the envelope in ways that continue to resonate with fans. The ‘food identity’ phenomenon that has ballooned across the industry whereby the local team renames themselves for a night or two based on a food item popular in the area originated with the Lehigh Valley club and its bacon identity. Dozens and dozens of teams have now benefited from this one highly successful program.”

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